Over the years blogging has become a key player in the marketing industry; before the emergence of web 2.0, blogging was basically referred to as a regularly updated personal diary or journal; the purpose is to express yourself to the world. Andrew Sullivan defined it as “…the first journalistic model that actually harnesses rather than merely exploits the true democratic nature of the web.
It’s a new medium finally finding a unique voice.”. Today the new look web 2.0 is redefined the way blogging is done, with the multitude of individuals online, the financial aspect cannot be over- emphasized. In real time blogging has become the major tool, marketers leverage on to sell their products;
Blogging increases traffic: A website without a blog can easily be referred to as a beautiful car with a bad engine. The Search Engine Optimization thing; has become an easy alternative to paid ads and other forms of getting traffic. So when you have the proper keywords and your blog-post is properly indexed (with your website), you can be sure of high rankings on the search engines, so whenever a search is made on google or other search engines; be assured that with the right SEO tools in place your website will pop-up first, this will ultimately drive traffic alongside the possibilities to share your blogposts on the social media.
Blogging gives you the trust tool: in the world today, the only way to keep relevance is to keep dishing out value; values that are relevant to your prospects this in-turn will bring sales. Although it seems easy, it could be complicated. The power of the value you give out is your content, after all your prospects will definitely need to trust you before the can buy from you, so if you do not continue giving them relevant content on a regular basis your chance to earn a trust is low.
Blogging gives you dominance: blogging enables you to gain visibility as a thought leader; because every of your blogposts signifies what you or your brand stands for. It is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. It cuts off the need for you to be a popular celebrity before you can be recognized; you only need to make a move, go an extra-mile to get relevant contents about you, and about what you need your prospect to know.
Blogging feedbacks: The comment section below your blog post gives you an avenue to see how well you have done. In the rules of engagement, the feedback gives an opportunity to discuss with your clients/prospects taking cognizance of where you are lacking and seeking for improvement. By this when a visitor comes on your website and see your blogposts and the comments underneath; it’s easy to make certain favorable decisions overall.
Content is the real deal: we could exhaust the whole time speaking about the value content brings to your prospects, according to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
In other words, where advertisers rent media, content marketers own it – creating and distributing articles, art, blogs, videos, graphics and other pieces to reach and connect with new and existing supporters and customers. Content marketing is highly effective for discovery, lead generation and reputation building. It is highly shareable and can cause a connection with audiences, regardless of knowledge of your brand. Basically, it is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
For years now, I understand the social media (web 2.0) has become the go-to platform for organizations, business owners who do affiliate marketing and others. It is important to note that you have to be extremely strategic while putting out links in your blogs (often times they piss me off), as the always have a tendency to shut out prospects. So you could consider not doing it at all to save your status as a reputable website. Overall marketing is key to the success of any business, leveraging on these platform gives you a reasonable number of advantages particularly SEO; so if you take your time to structure your blogposts, make them well optimized you’ll have great successes from the search engines.
In conclusion, my advice to small business owners, affiliate marketers, online and network marketers at large is to incorporate blogging as part of their marketing model as this will give you better competitive edge over others, that way, you can reach out to a larger audience and target market who are seeking for information about your business opportunity, product line which can be well covered with explainable content information.
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